Why ‘South Indian’ Fans Are Not Happy With Phone (1) And What Nothing Has To Say

Nothing, the Carl Pei-led model launched its first smartphone earlier this week. The Nothing Phone (1), as anticipated, launched after all of the hype across the illustrating again panel, a clear design, and extra. The Nothing Phone (1) was launched as a mid-range providing, however a set of followers within the Southern states of India are sad with Nothing. Why? Let’s discover out.


Soon after Nothing launched the Nothing Phone (1), a hashtag #DearNothing started trending in India. Now, this was not the smartphone’s evaluations, launch, or images, however the South Indian tech YouTube group criticizing Carl Pei’s new firm. The hashtag started trending when a tech YouTuber who goes by the username Prasadtechintelugu posted a video on the day of the launch. The video, meant to be a prank, confirmed a faux Nothing field, with a letter inside it saying, “Dear Prasad, this device is not for South Indian people.”

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Now, whereas the video was meant to be a approach of protesting the shortage of overview models that Nothing has despatched to regional content material creators in India. However, as quickly because the video surfaced, a number of folks took to Twitter, mistaking the letter as an official communication (provided that the YouTube had used the same font to Nothing’s promotional content material) from the model.

The hashtag #DearNothing started trending on Twitter with lots of of Indians criticizing the newly setup model, for a faux letter. Things began heating up quickly as a number of folks on Twitter accused the London-based firm of favoring Hindi creators and never regional ones.


As the incident got here to the model’s discover, Nothing’s General Manager for India Manu Sharma launched an announcement explaining how the overview models are disbursed and mentioned that โ€œthe content material creators in query had been all the time part of the roll out plan publish launch.

ALSO READ: Nothing Phone (1) vs OnePlus Nord 2T 5G vs iQoo Neo 6 vs Poco F4 5G: Latest Mid-Range Smartphones Compared

The assertion, nonetheless, targeted on the faux letter that has been misunderstood as an official communication from Nothing. In the assertion launched by Sharma, Nothing says that misinterpretation and deceptive claims are “absolutely not acceptable.” Here is the complete assertion:

โ€œWe are overwhelmed by the love and response we have now gotten to date. Phone (1) is our first smartphone. We are continually studying and unlearning as we go alongside on this journey
We imagine in having clear and respectful dialogues; be it with our group, customers, companions or media mates. In the sunshine of the current occasions, we wish to set the report straight:

> For us, content material is bucketed throughout all media verticals like print
on-line, blogs, broadcast, (not simply) Youtube to call just a few,
pan India.

> For Nothing Phone (1) we had a plan of sending units which was
presupposed to be rolled out in a phased method.

> As a part of the roll out, many content material creators together with regional
language journalists, have acquired the models

This isn’t just as a result of we’re a brand new model however that is commonplace throughout the trade. The content material creators in query had been all the time a part of the roll out plan publish launch. However, at this level โ€“ this isn’t concerning the overview models. This is concerning the ‘faux’ letter that was pulled out of a ‘faux’ Nothing field with none disclaimer. This has been misunderstood by many as an official communication from us.

As a brand new model, our journey will likely be stuffed with bouquets and brickbats. We know that. But misrepresentation and deceptive claims is completely not acceptable.

This is just the start of our journey and we can’t wait to see Phone (1) within the arms of our total Indian group within the weeks and months to return.โ€

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ALSO READ: Nothing Phone (1) Launched in India At Rs 32,999: Full Specs, Launch Offers And All Details,

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