What’s In a Name? Plenty! Meta VR Rival, MetaX LLC, Claims Facebook Took Its Name

In a criticism in opposition to Facebook transfer, MetaX is in search of a everlasting injunction blocking Meta Platforms from utilizing the “Meta” title.

A Meta Platforms Inc. rival claims in a federal trademark infringement lawsuit that its enterprise has been obliterated after Facebook adopted its title.

Closely held MetaX LLC stated since October 2021, when Facebook rebranded as Meta Platforms, its capacity to do enterprise in augmented actuality and digital actuality has been hindered as a result of it is overshadowed by the a lot bigger Meta Platforms, which is valued at greater than $450 billion.

In a criticism filed Tuesday in federal courtroom in Manhattan, MetaX is in search of a everlasting injunction blocking Meta Platforms from utilizing the “Meta” title in addition to all Meta Platform’s earnings from utilizing the “Meta” title.

MetaX was based in 2010 by Justin “JB” Bolognino, and is an immersive and experiential expertise firm, which incorporates consulting for, curating, and producing immersive occasions and displays. Meanwhile, when Meta Platforms rebranded it cited a brand new concentrate on the metaverseor a digital universe which spans many applied sciences however particularly emphasizes AR and VR.

“Astoundingly, Facebook’s due diligence crew ignored Meta’s federal registrations for the META mark that expressly establish providers ‘utilizing digital, digital and augmented actuality,” the smaller firm stated.

MetaX additionally claims Meta Platforms knew about it and its work earlier than the title change. In August 2017, senior Meta Platforms workers praised MetaX and certainly one of its immersive experiences in an e-mail change with Bolognino, in line with the lawsuit.

In response to a December 2021 demand letter from MetaX, Meta Platforms claimed the 2 firms supply “drastically different goods and services” and “[could] peacefully co-exist,” MetaX stated within the criticism.

The case is MetaX LLC v. Meta Platforms Inc., US District Court, Southern District of New York (Manhattan).

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