We tousled and we’re sorry, says Flipkart! But why? Know the rationale

Flipkart apologized to its followers on social media relating to a Women’s Day put up. Here’s what Twitter needed to say.

Flipkart, identical to most different manufacturers, on the event of Women’s Day got here up with posts and messages to capitalize on the occasion. However, as a result of an ill-thought marketing campaign design, Flipkart’s Women’s Day messages have been obtained with a number of backlash on social media, with a few of them questioning Flipkart in regards to the purpose to place out discriminatory messages. While SMS messages couldn’t be recalled, Flipkart launched an apology assertion on social media for these messages.

Along with an enormous banner stating “We are Sorry”, Flipkart wrote the next on its social media channels, “We tousled and we’re sorry. We didn’t intend to harm anybody’s sentiments and apologise for the Women’s Day message shared earlier.”

Flipkart sends offensive messages on Women’s Day

Flipkart’s promotional messages on the event of Women’s Day have been discovered to be sexist and tone-deaf by many. Most of the messages tried to promote kitchen home equipment and relate to age-old beliefs, which irked a few customers. Hence, they took to Twitter and different social media platforms to precise their anger.

While it was insensitive to ship out such messages from a family model like Flipkart, it was good to see them ask for apologies on the general public platform.

Here are a few tweets from disgruntled shoppers who have been offended by Flipkart’s messages and shared their ache.

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