Three Madrid establishments get collectively to advertise tourism, ET TravelWorld News, ET TravelWorld

Three Madrid institutions get together to promote tourism
In order to consolidate Madrid’s place as a well-liked worldwide tourism vacation spot, three necessary establishments of the town joined collectively to launch the ‘Madrid Turismo by IFEMA’ marketing campaign. These establishments are the Community of Madrid, the City Council and IFEMA Madrid,

The three-year lengthy program of ‘Madrid Tourismo by IFEMA’ will contain internationalisation, digitization and innovation to advertise Madrid as a global tourism vacation spot.

Isabel Díaz Ayuso, President of the Community of Madrid, has described this mission as “the most ambitious undertaking for tourism in Madrid in the last decade”. “Madrid Turismo by IFEMA is one more step towards making Madrid a reference for Hispanic people in Europe and around the world,” she added.

Rising vaccination ranges and fewer journey restrictions allowed worldwide journey to Spain to speed up within the final quarter of 2021 to 64 per cent of its pre-pandemic ranges, though the fast unfold of the Omicron variant put the brakes on the restoration once more.

José Luis Martinez-Almeida, the Mayor of Madrid, in flip highlighted Madrid’s management within the post-pandemic restoration. “This project supports the consolidation of Madrid among the top cities in the world, harnessing its strengths in the cultural, social, gastronomic, business, MICE and leisure fields,” he mentioned.

“We have committed ourselves to establishing a framework of action that favors collaboration between administrations and the private sector, enabling strategic planning supported by a Round Table of Tourism Experts in Madrid,” mentioned José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID.

The Community of Madrid and the City Council will make investments a complete of 36 million euros over 3 years, through which IFEMA MADRID will conduct tourism actions, each inside the framework of its festivals and occasions, in addition to different undertakings within the context of this settlement .

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