Tata Consumer Products enters honey and preserves section through Himalayan model | Company News


New Delhi: Tata Consumer Products Ltd (TCPL) on Thursday introduced its entry into the honey and preserves class by extending its premium water model Himalayan into the section. Himalayan, a well known water model, enjoys important fairness amongst shoppers as a result of it’s pure mineral water bottled instantly from the supply within the foothills of the Himalayas with sturdy sustainability credentials, the corporate stated.

“In line with the brand credentials, both these new product offerings are being sourced from the Himalayan belt,” the Tata group’s FMCG arm stated in an announcement. (ALSO READ: US inflation rises to 9.1% in June, at 40-year excessive)

With this launch, the model extends its product portfolio into new classes and will probably be accessible all India at choose premium shops, it added. (ALSO READ: Sensex, Nifty slide for 4th day; IT, banking shares drop)

Himalayan preserves are handmade in small batches utilizing Himalayan-origin fruits and sourced from companions dedicated to serving to native communities.

These can be accessible in 5 flavors — strawberry, apricot, black cherry, apple cinnamon and three fruit marmalade with no added flavors or preservatives, stated TCPL.

“The honey is being sourced from ‘Pahaadi Utpaad’, Tata Trusts’ associate organization that works on promoting traditional beekeeping methods with an objective to source unadulterated mountain honey and establishing a mountain honey value chain,” it stated.

Vikram Grover, MD NourishCo Beverages Ltd, Tata Consumer Products, stated the Himalayan model has a really loyal client base and has over time stood for the pure Himalayan expertise.

“We see a great opportunity to enhance the Himalayan brand with this extension and provide a differentiated consumer experience,” he stated.

The new vary of Himalayan honey will probably be accessible at Rs 300 for a 250-gram pack whereas the preserves are priced at Rs 425 for a 450-gm pack.

TCPL was fashioned after merging the buyer merchandise enterprise of Tata Chemicals with Tata Global Beverages and has a attain of over 201 million households. It has a consolidated annual turnover of Rs 12,425 crore with operations in India and worldwide markets.





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