Startup Story: How uniquely THIS firm is creating timeless, acutely aware style | Discoveries News


MUSHIO – A sluggish style label on a mission to create timeless and acutely aware style that sparks pleasure.

Not each enterprise can truly declare to do one thing that works to meet a really well-rounded imaginative and prescient of balancing industrial viability with the challenges of individuals’s happiness, in addition to environmental well-being.

But two sisters Muskan and Kriti, went forward with the braveness to dream and likewise took that step to make it a actuality. Launched on seventeenth September 2021 MUSHIO is a intelligent amalgamation of the phrase “Khushi Ho” which means to make completely happy. M the initials of the founder, was included instead of ‘Kh’ and that is how the label acquired christened “MUSHIO”.

What’s actually vital is that the model emerged within the tumultuous time of uncertainty and struggling of the lockdown. Here it took on the mantle of fostering a neighborhood of craftsmen and weavers, who have been essentially the most badly affected as a result of pandemic. MUSHIO dedicated itself to align its enterprise with their experience and created a sluggish style model, whose mission is to create timeless and acutely aware style that sparks pleasure.

Says Muskan, “Mushio is a result of my passion for fashion and an enthusiasm to bring joy to people. A constant chase of fashion trends is what inspired me and I wanted Mushio to be different”.


Slow style that has quick turn out to be a bestseller….

If Muskan is the imaginative and prescient behind the model then Kriti embodies the mission. She says, “I thrive on fostering individuals’s innate magnificence and skills. My acumen for organizing and meticulousness has lastly helped carry Mushio to mild.

Today, MUSHIO is a famend, genuinely sluggish style model with the dedication to design style attire, which creates happiness in those that craft it in addition to put on it.

Created with a vigilant eye from the very best high quality natural, handwoven supplies and materials, MUSHIO style put on merges magnificence with consolation, which exhibits within the vary of fuss-free attire. By consistently innovating when it comes to material, silhouettes, crafts, detailing, colours, styling, end and extra, it has emerged as an eco-friendly model with an enviable style portfolio.

Pick from pastels, daring, stripes and solids, for a set of Midi attire, Tunics, Tops, Kurtas, Kaftaans, Contemporary Jumpsuits, Jackets and Pants. Contrast sew particulars, delicate hand embroidery and comfy silhouettes are the highlights.

Do try their collections –

FIRHAT – Contemporary silhouettes with Indian aesthetics and detailing assortment – handcrafted by weavers from Jhiri, Rajasthan and Kutch.

TAAKA celebrates delicate stitches and intricacies that improve the garment’s magnificence. It’s the perfect summer time assortment, with easy-to-wear designs in mild hues. In a fundamental but easy model, this assortment combines the freshness of hand-woven materials with the richness of hand detailing.

It’s not simply an enterprise, it is grown into an area that’s stitching collectively the material of the artisan neighborhood with threads of care…

MUSHIO is certainly about spreading smiles and contentment with its delicate and aesthetically crafted style put on. But behind all this there’s a bigger motive at work. It is an enterprise with a long run mission to advertise all the normal hand crafts used to design clothes. With a powerful on-line presence, it is usually seeking to increase to different cities as properly throughout India. Mushio is providing 11% low cost on direct orders until fifteenth August. Mushio is out there to buy on The Loom and Ogaanmarket.

Click right here https://mushioindia.com/ and https://www.instagram.com/mushio_india/ to take a look at what could make you’re feeling completely happy! Show your help by following, liking and even shopping for from an area that’s spreading happiness! REMEMBER – MUSHIO clothes assist empower artisans, craftsmen and weavers of India. Your buy helps in supporting and selling them.

To know extra go to –

Website: https://mushioindia.com/

Instagram: https://www.instagram.com/mushio_india/

Facebook: https://www.facebook.com/MushioIndia/

Pinterest: https://in.pinterest.com/mushioindia/_created/





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