South African Tourism eyes to develop into ‘reasonably priced long-haul vacation spot’ for Indian vacationers with new marketing campaign, ET TravelWorld News, ET TravelWorld


  Picture used for representational purposes only.
Picture used for representational functions solely.

South African Tourism has introduced the launch of an unique India airfare marketing campaign in partnership with Air Seychelles. The marketing campaign will run for a month between July 25 to August 25, 2022, providing return tickets on the Mumbai to Johannesburg route for INR 38,148. Travel will likely be legitimate between July 25 to January 31, 2023.

At a time when gasoline costs and airfares are rising, this value-driven providing is anticipated to considerably help and encourage the quickly rising Indian vacationer footfalls to South Africa, mentioned the tourism board in a press release. Through this focused digital marketing campaign, South African tourism hopes to interact with millennials, double-income-no-kid households, and Indian households.

The marketing campaign will showcase the value-friendly propositions provided by the Rainbow Nation, permitting vacationers to splurge extra on wellness and experiences by saving on airfares. This conversion marketing campaign is an extension of the More & More marketing campaign launched by the tourism board earlier this yr and can drive shoppers to make their journey bookings with direct calls to motion.

Earlier this yr, the tourism board outlined a strategic roadmap to garner 64 per cent YoY enhance in Indian guests in 2022. With over 11,274 Indian guests touring to South Africa itself between January to April 2022, the tourism board mentioned it’s nicely on monitor to surpass these targets.

Neliswa Nkani, Hub Head – Middle East, India, and Southeast Asia, South African Tourism Board mentioned that Indian vacationers by no means shied away from touring to South Africa even amidst adversities and subsequently, her endeavour is to introduce the novelty and lesser-known locations of South Africa to the India market.

Speaking in regards to the partnership, Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism, mentioned, “It has been heart-warming to see the Indian travel fraternity respond positively to and welcome the unique adventures, immersive experiences , and only-in-South-Africa activities that we showcased via the More & More campaign. We are excited to launch this deal-driven campaign in India and are confident that consumers and corporates will see immense value in these deals, as they continue to curate their South African adventures. This ticket price establishes South Africa as an affordable long-haul destination for Indian travellers. This rate is also available to the Indian travel trade on the Air Seychelles website.”Charles Johnson, CCO, Air Seychelles, commented, “We are thrilled to be partnering with South African tourism to once again bring affordable airfares and encourage tourism for Indians wishing to travel to South Africa. Strategically located directly between both countries, Air Seychelles offers the fastest link between India and South Africa. We also offer same-aircraft connectivity, allowing for a stress-free connection in Mahe of only 60 minutes. We look forward to growing our flight frequency out of Mumbai as demand continues to improve.”

India is now the sixth largest international source market and is one of the top-three focus markets for South African Tourism globally. Travelers from India to South Africa are not required to produce a complete vaccination certificate or a negative PCR test currently.





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