Snapchat Parent Pushes into AR Shopping, Unveils Flying Camera Pixy


Pixy will price $230 and might be offered within the United States and France, Snap mentioned.

Snap introduced the pocket-sized digicam known as Pixy, which might fly a couple of toes above its proprietor to take photographs and movies earlier than touchdown within the palm of the hand

  • Reuters
  • Last Updated:April 29, 2022, 14:26 IST
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Snap Inc will roll out new options to make it simpler for manufacturers to create augmented actuality purchasing experiences on its Snapchat app in addition to a flying digicam, the corporate mentioned on Thursday at its annual presentation to showcase new know-how.

The Santa Monica, California-based firm introduced the pocket-sized digicam known as Pixy, which might fly a couple of toes above its proprietor to take photographs and movies earlier than touchdown within the palm of the hand, in a renewed push to develop its {hardware} enterprise. Pixy will price $230 and might be offered within the United States and France, Snap mentioned.

The theme for Snap’s Partner Summit was “Back to Reality,” reflecting the corporate’s focus over the previous few years on augmented actuality (AR), a sort of know-how that enhances photographs, movies or the expertise of the true world with computerized pictures.

“We believe there’s a tremendous amount of opportunity to build tools … that are connected to what we see in front of us,” Bobby Murphy, co-founder and chief know-how officer at Snap, mentioned in an interview.

The firm can also be rolling out a brand new characteristic known as “Dress Up” on Snapchat in which users can browse AR shopping filters that let them virtually try on clothing and accessories.

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Snapchat now has more than 600 million monthly users globally, up from 500 million last year.

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