Secretary Arvind Singh, ET TravelWorld News, ET TravelWorld

MoT placing great emphasis on promotion of film tourism, enabling states to prepare suitable policies: Secretary Arvind Singh
The PHD Chamber of Commerce and Industry (PHDCCI) organized the fifth Global Film Tourism Conclave (GFTC) with the theme ‘Unleashing the Power of Cinematic Tourism‘ in Mumbai the place authorities officers and trade stakeholders deliberated on methods to advertise movie tourism in India,

Inaugurating the conclave, Mukhtar Abbas Naqvi, Union Minister for Minority Affairs, Government of India, mentioned, “It is a pronounced initiative to make India the most attractive filmmaking destination globally. India has everything that the industry needs to thrive – diversified landscape, resources, and immense potential.”

Films are an important pacesetter for society, and they should have a local approach to reach out to local audiences easily; this could lead to a transformative and more acquired society, added the Minister. He also urged the industry members and other stakeholders to work together with the government in this journey to build up a strong and resilient environment for film tourism to grow at a faster pace.

On the occasion, Arvind SinghSecretary, Ministry of Tourism, Government of India, mentioned that the Indian movie trade is progressing dynamically with double-digit progress and producing greater than 1200 movies yearly in a number of languages. The trade was valued at INR 183 billion within the monetary 12 months 2020.

“In view of the above, the Ministry of Tourism is placing great emphasis on the promotion of film tourism and is enabling the states to prepare suitable policies to facilitate shooting permissions with single-window clearances for film projects and provide necessary incentives to attract filmmakers. Ministry also recognizes such efforts through the National Tourism Award given each year under the category ‘Most Film Tourism Friendly State’,” he said.

During a symposium on film tourism in Mumbai, Singh also acknowledged that there are several bottlenecks and there needs to be a concerted push to promote domestic locations as preferred filming destinations.

He also spoke about the importance of Indian films which have received international recognition and have played an active role to promote travel to India. “Today, many countries and their tourism boards are targeting Indian filmmakers to showcase their destinations and attract tourists. India also needs to step up its efforts to attract foreign filmmakers as it is an ideal destination to shoot movies with its diversity of locations, lower costs, skilled yet inexpensive manpower and plenty of local talent,” he added.Indian movie and TV trade veterans and main Filmmakers – Randhir Kapoor, Anees Bazmee and Rahul Rawail, Manoj Joshi, Nandita Puri, Ranbir Pushp, Ruhan Kapoor, Mickey Singh Narula and Hasleen Kaur have been felicitated throughout this system for his or her contribution in direction of the Indian Cinema.

Ravinder Bhakar, CEO, Central Board of Film Certification (CBFC) & Managing Director, National Film Development Corporation (NFDC) talked about that movies play an necessary position in society. Contribution of the trade is immense to the nation’s financial progress.

“Permission is easily granted to both domestic & international filmmakers to make the shooting process easier. He also mentioned that the government is working on incentives and packages for the film industry for increasing distribution bandwidth and promotion of tourism. The only concern is the exploitation of the destination which should be treated more sensitively,” Bhakar said.

During the event, Rajan Sehgal, Co-Chair – Tourism & Hospitality Committee, PHDCCI, said, “Several destinations have gained in terms of tourist influx by being the location of popular domestic and international cinema. A major issue that Filmmakers face in India is the non-availability of a single-window clearance facility for all filming permissions. A few Indian states have started a single-window clearance system; however, all state governments must consider setting up online portals for single-window clearance facility.”

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