Rs 1.83 Crore Premiums Paid.


On Wednesday, Max Life Insurance Co. Ltd and YES BANK Limited celebrated the completion of 17 years of strategic bancassurance partnership. The partnership has supplied integration of new-age applied sciences within the enterprise ecosystem up to now 17 years as they realigned their concentrate on a sturdy digital-first supply that goals to deliver agility into the purchasers’ monetary safety journey.

The partnership between the 2 corporations was cast on February 23, 2005. Through a pan-India presence throughout 1,100 branches, the partnership between Max Life and YES BANK have bought roughly 4.2 lakh insurance policies and supplied a sum assured of Rs 55,498 crore to policyholders and their households. Some of the companies supplied by the Max Life – YES BANK partnership consists of new-age options like My Connect and Video Marketing, for all life phases together with, baby, safety, retirement, and financial savings.

Sharing his ideas on this newest milestone, Prashant Tripathy, MD and CEO of Max Life, mentioned, “I would like to thank YES BANK for helping strengthen one of the industry’s most successful relationships. Over the years, this enduring partnership has enabled us to protect the financial goals of more than three lakh customers and their families.”

“By leveraging technology, we will ensure seamless integration of digital across every customer touchpoint that will help accentuate business efficiencies,” he added.

Rajan Pental, world head – retail banking, YES BANK, additionally shared his ideas on the achievement and mentioned in a press release, “Our long-standing partnership with Max Life Insurance has consistently helped deliver new and meaningful offerings that elevate the customer experience with streamlined processes, innovative enablers, and latest technology.”

Talking in regards to the long-term plans of the partnership, Pental added, “We will continue exploring opportunities towards creating holistic solutions that broaden the net of financial protection for our customers and in turn further strengthen our partnership in the years to come.”

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