Ras Al Khaimah Tourism Development Authority (RAKTDA), on the Arabian Travel Market 2022, introduced its method to sustainability – Balanced Tourisma key milestone in its technique to drive general sector progress and turn out to be the regional chief in sustainable tourism by 2025.
Raki Phillips, Chief Executive Officer at Ras Al Khaimah Tourism Development Authority, mentioned, “The need for good stewardship of our cultural heritage, environment, people and infrastructure has never been stronger, especially in post-pandemic times. Balanced tourism does exactly as we become ever mindful of the economic, social and environmental impacts on tourism. Simply put, it’s time to move beyond just using less plastic to adopting an all-inclusive approach – from ensuring new projects such as hotels are developed at an organic pace to building new attractions with sustainability at their core.”
Under the all-encompassing banner of Balanced Tourism, the Authority is shaping tourism in the UAE by placing all aspects of sustainability (environment, culture, conservation and livability) at the center of its investment and development strategy. By ensuring issues surrounding ‘over tourism’ – such as over development, crowding of heritage sites, and the spoiling of its unique natural environment – are avoided, it is creating a destination that will resonate with today’s responsible traveller.
Balanced Tourism follows the Authority’s announcement in September 2021 of its Sustainable Tourism Destination Strategy to secure the Emirate’s long-term sustainability and drive overall growth through four key pillars: Sustainable Development; Cultural Conservation; Attractions Built with Purpose; and Community and Liveability.