Oyo to launch homestays throughout 75 villages in affiliation with Jammu & Kashmir authorities, ET TravelWorld News, ET TravelWorld


Oyo to launch homestays across 75 villages in association with Jammu & Kashmir government
OYO has partnered with the Government of Jammu & Kashmir to launch a state-wide initiative, Crown of Incredible India and likewise accomplice for the Mission Youth programme, the place it’s going to begin homestays throughout 75 villages to advertise entrepreneurship and create self-employment alternatives. In its efforts to advertise rural tourism, Tourist Village Network consists of 75 villages which have been recognized on the parameters of scenic magnificence, panorama, cultural variety & heritage, and OYO will present its tech platform to onboard homestays and enhance the native economic system.

The Mission Youth initiative of the Jammu & Kashmir Government gives a platform to native youth beneath a number of schemes. It gives monetary help, last-mile infrastructure, and accessibility to advertise sustainable livelihood. The Jammu & Kashmir Government beneath Mission Youth will help 500 youth for establishing homestay and INR 50,000 monetary help per homestay can be supplied for refurbishment. The enterprise will assist in constructing a vacationer infrastructure of world requirements in rural Jammu & Kashmir.

The Crown of Incredible India project was inaugurated by the Lieutenant Governor of Jammu & Kashmir, Manoj Sinha, which aims to help operationalise up to 200 homestays in Udhampur, Srinagar, Jammu, Anantnag, Doda, and other underpenetrated districts in the next year. The company will expand its network across 75 villages under Mission Youth. OYO will assist in the training of existing and potential homeowners on responsible hosting, hospitality standards, hygiene, and basic amenities. OYO will provide a constant stream of guests to these homestays by listing and promoting them on OYO’s customer app.

Oyo to launch homestays throughout 75 villages in affiliation with Jammu & Kashmir authorities
In addition, the homestays will also be listed on OYO’s website and multiple Online Travel Agent (OTA) platform. The homestays owners will also be able to use OYO’s technology to run the operations and customer service through the company’s simple to use homeowner facing Co-OYO app. This partnership is a part of OYO’s ongoing efforts to boost tourism across India and empower underserved communities in the process.

On the occasion, Sinha said, “Rural homestays in MP, Gujarat, Karnataka, Maharashtra have started to rival conventional tourism. Having the most beautiful locales in the country, Jammu & Kashmir is determined to catch up. This partnership marks the start of a new chapter. OYO has made a great start to onboard Jammu & Kashmir’s rural homestays on their platform. Our Mission Youth department has identified 75 villages under the Tourist Village Network, each with its distinct identity. They will partner with OYO, not just to generate jobs, but to improve the local economy and infrastructure. I am announcing that for those youth in this program, who want to start their homestays, we will support them through an incentive of INR 50,000 each.”

On the occasion, the Prime Minister also launched road sector projects worth INR 8,700 crore, that are aimed at improving connectivity in the state.

“Under Hon PM’s guidance, Jammu & Kashmir is today the sixth-largest tourist destination in India in terms of tourist influx. It has created both jobs and revenue. In Aug-Nov 2021, the state witnessed 52 lakh tourists, which is growing by the day. With this project, OYO plans to start with 20 homestays immediately of which 10 are already live. I am hoping, as committed, Ritesh will ensure that 200 of our homestays are on their platform by December. This will provide both national and international tourists the opportunity to experience and live the culture and tradition of Jammu & Kashmir. We will be able to create the most well-developed rural tourism circuit,” he further added.

Oyo to launch homestays across 75 villages in association with Jammu & Kashmir government
Commenting on the developments, Ritesh Agarwal, Founder & Group CEO, OYO, stated, “We, at OYO, are thrilled to be part of the distinctive tourism alternatives in Jammu & Kashmir, and are excited to welcome vacationers visiting the state for distinctive keep expertise at these home-stays. We are proud to increase our partnership with the Jammu & Kashmir Government to generate financial and employment alternatives within the district. The Crown of Incredible India will allow socio-economic improvement serving to folks turn out to be Atmanirbhar. celebrates ‘Azadi Ka Amrit Mahotsav’, 75 wonderful years of progressive India, we at OYO renew our dedication to strengthen tourism for the advantage of native communities and goal to work along with these entrepreneurs to advertise sustainable, accountable journey and homestays that contribute to resilient native economies and help jobs.”





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