Organic farms in Tamil Nadu are providing value-added merchandise reminiscent of conventional sweets and snacks


Prompted by the pandemic, extra farms at the moment are making sweets, snacks and pickles with their harvest to allow them to immediately join with clients throughout the nation and abroad

Prompted by the pandemic, extra farms at the moment are making sweets, snacks and pickles with their harvest to allow them to immediately join with clients throughout the nation and abroad

When Srivatsav Duwari and his fiance Shreenethy S harvested a bounty of mangoes in June 2020, they turned to Instagram.

The response was rapid: they discovered greater than 500 takers for the produce from their six-acre farm in Madhuranthagam, Chengalpettu. The subsequent problem was to retain these clients until the following mango season. “We then decided to offer condiments made using only produce that we grow ourselves: a mango chunk jam, and an aunt’s brinjal chilli pickle,” says Shreenithy, a Food Science graduate, including each had been “instant hits.”

While she relies out of Tirunelveli, dealing with buyer care and advertising and marketing, Srivatsav – who can be knowledgeable badminton participant – lives in Chennai, and oversees packaging and supply. The couple’s just lately launched ‘Subasri Reddy Vilas’ model now delivers throughout Tamil Nadu, boasting a product line of farm-based produce together with Tirunelveli sweets reminiscent of Halwa and Paalgova. ,

They usually are not alone: ​​Two years of battling a pandemic, and all its related challenges, has resulted in a spurt of farms discovering methods to immediately join with clients by making worth added farm merchandise, which have the benefit of longer shelf life, along with being simpler to retailer, transport and promote by way of the 12 months. Making merchandise like jams, pickles, murukkus and conventional sweets on web site additionally creates alternate employment for farm fingers.

Dharani Agro Organic Farms, Ramanathapuram, Tamil Nadu,

Dharani Agro Organic Farms, Ramanathapuram, Tamil Nadu,

In Ramanathapuram, for example, Murugesan R’s 45 native breed cows reminiscent of Ramanathapuram Naatu Maadu, Gir, Sahiwal and Sarbarkar saved his workers engaged by way of each lockdown. With an abundance of milk, Murugesan started to fudgy palgova by boiling milk in a pan, then stirring it over a gradual hearth with nation sugar. “We have five to 10 liters of excess milk every day: For every 10 liters of milk, we add a kilo of sugar and cook for an hour to get the right consistency,” he says. A prepare dinner specializing in millet and palm jaggery sweets was employed, and he’s assisted by the native ladies. The farm offers jobs within the villages, as individuals are skilled to take orders through cellphone calls, packing and couriering.

Mappilai samba rice adhirasam made at Dharani Agro Farms, Ramanathapuram

Mappilai samba rice adhirasam made at Dharani Agro Farms, Ramanathapuram

Murugesan launched Dharani Food Products (cellphone: 9488728194) with palgova in 2020. Gradual, they elevated the vary and right this moment the farm makes 80 value-added merchandise, together with dhodhola mellow halwa-like candy made with coconut milk, nattu sakkarai (nation sugar), cardamom and rice flour. , Dhodhol, which is considered one of our quickest promoting merchandise has been made in Ramanathapuram for over 1,000 years,” says Murugesan, including that the recipe in all probability made its method there from Sri Lanka, the place it’s a standard dessert.

  Marabu Suvai organic and vegan sweets and snacks store in Thiruvanmiyur, offers a wide range of sweets and snacks

Marabu Suvai natural and vegan sweets and snacks retailer in Thiruvanmiyur, provides a variety of sweets and snacks | Photo Credit: KARUNAKARAN M

Meanwhile, in Chennai’s Thiruvanmiyur, a staff of six ladies work with the quiet, effectivity making flax seed laddus, moong dal laddus, heritage rice laddu (with karuppu kavuni, kattuyanam and mappilai samba rice), black urad dal thattais and millet ribbon pakodas. What they’re most well-known for, nonetheless, are 4 varieties of kamarkat: “Hard, medium soft, baby-soft (for one to three year old kids) and lollypop,” says R Srinivas, the person behind the outfit Marabu Suvai (Phone: 9789826594),

Long time coming

Srinivas started making markets together with his spouse eight years in the past. But his journey — like that of those farm-based initiatives — has been within the making years earlier than the model got here into existence.

Srinivasan was a mechanical engineer earlier than a guide he learn 10 years in the past fully modified his life and profession, finally resulting in the delivery of Marabu Suvai. Pasumai Puratchiyin Kadhai (The story of Green Revolution) by Sangeetha Sriram, which he picked up at an natural retailer, gave him a perspective on secure meals and the erosion of India’s wealthy agricultural traditions.

At Marabu Suvai organic and vegan sweets and snacks store

At Marabu Suvai natural and vegan sweets and snacks retailer | Photo Credit: KARUNAKARAN M

“After spending a few months understanding the concept of organic food, I decided to focus on traditional snacks, so I could provide people, and children especially, an alternative to the processed sweets and snacks in the market,” says Srinivasan. Many of the processes are elaborate and time-consuming: “For heritage ladoos, the rice is soaked, dry roasted in a clay pot three times and pounded into flour, after which cashew butter or peanut butter and little gingelly oil is added to shape laddus . “ But he believes the resulting clean flavors are worth the effort.

For Raam Mohan NU of Farm Made Foods in Palladam, (www.farmmadefoods.com) the journey has been nearly as long, and meaning. Although he completed a degree in Mechanical Engineering, then went to the UK for further studies, his heart was always in agriculture. Hailing from an agrarian family in Palladam, Tirupur district, Tamil Nadu, he quickly returned to the fold, but with a lot of fresh ideas.

“My grandfather and father were agriculturists and owned a hundred acre coconut grove in Palladam. When I joined them, I began to focus on value-added products and launched Farm Made Foods in 2015. With technical support from the Central Plantation Crops Research Institute (CPCRI), Kasargod, Kerala, we began to tap coconut nectar,” says Raam .

At the coconut grove in palladam, coconut sap is being tapped using ice box technology.

At the coconut grove in palladam, coconut sap is being tapped utilizing ice field expertise.

Eight liters of coconut nectar are made right into a kilogram of sugar. Raam’s mom makes conventional sweets utilizing this sugar. “She began with a two-ingredient vegan barfi, made with coconut sugar and gram flour. Today we also offer coconut barfi, Mysorepak and sesame laddus.” All substances are from their very own farm aside from the ghee, which they procure from a farm close by. The household enterprise now ships throughout the nation in addition to abroad, by way of their web site (www.farmmadefoods.com.)

Cocnut burfi offered by www.farmmadefoods.com

Cocnut burfi supplied by www.farmmadefoods.com

Kamarkat lollypop by Marabu Suvai

Kamarkat lollypop by Marabu Suvai

Meanwhile at Dharini meals, Murugesan has expanded into maapilai samba adhirasam, Aathur kichili samba murukku and porivilangai (peanut and counrty sugar balls). their mooligai podi (natural tea) was in excessive demand in the course of the peak of the pandemic: it consists of ten grams every of Sukku, Sitharathai, Adhimadhuram, Thippili, Kandanthippili, Thalisapathiri and soorathavarai elai , all processed and floor collectively. Creating merchandise like this might have been unattainable and not using a farm: Murugesan, like many entrepreneurs across the nation, is realizing some great benefits of with the ability to develop what he wants, and tailor merchandise with inputs from clients.:

“Most popular is our idiyappam maavu and navdhaniya satumaavu, Our idiyappam flour is made using the native rice of Ramanathapuram district, Chitrakar rice. This gives the product a unique taste and texture,” says Murugesan. Other standard objects embody UluthamKali and vendhiya kali pre combine. Clearly, Murugesan has no considered stopping his enterprise growth: other than an outlet in Ramanathapuram, Dharani Food Products now has shops in Madurai and Chennai’s Medavakkam space.



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