Non-Game Apps Dominate Apple App Store Downloads For The First Time Ever: Report


Last Updated: July 17, 2022, 16:30 IST

Non-games have grown twice as fast as games on the Apple App Store.  (Image: Apple)

Non-games have grown twice as quick as video games on the Apple App Store. (Image: Apple)

In 2Q22, 400 apps generated at the least $1 million in client spending, up 900 % from 50 apps in Q2 2016, mentioned the report.

As world downloads on video games and non-games apps reached 35 billion within the second quarter this 12 months, the spending on apps has overtaken video games on Apple App Store for the primary time ever within the US. According to Sensor Tower, spending in non-games has grown at greater than twice the speed as video games on App Store within the US, with a compound annual progress price of 40 per cent since June 2014.

The whole income generated by non-game apps was larger for the quarter, reaching almost $3.4 billion on the US App Store, in contrast with $3.3 billion spent on cellular video games. “Mobile app adoption has normalized after a quixotic two years, with global downloads of games and non-game apps waning 2.5 per cent year-over-year to reach 35 billion in Q2 2022,” mentioned the report.

The iOS customers in US spent extra in non-game apps than video games for the primary time ever final quarter. More than half of App Store spending within the US now comes from non-game apps. This increase in income is partly because of subscriptions, which non-game apps have more and more adopted through the years.

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In 2Q22, 400 apps generated at the least $1 million in client spending, up 900 % from 50 apps in Q2 2016, mentioned the report. Subscriptions are the foremost income progress driver, as non-game apps grew at almost twice the speed since June 2014 in contrast with lower than 20 per cent for video games, the report mentioned.

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