Mahindra companions with IIT Madras-incubated entity to launch Bolero-based campers in India | Mobility News


Campervan Factory, an IIT Madras-incubated research-based caravan manufacturing firm, has secured a cope with Mahindra and Mahindra (M&M) to launch campers in India.

These well-equipped campers, primarily based on the double-cab Bolero Camper Gold platform, will cater to the self-drive tourism phase that’s gaining reputation within the nation.

This is the primary time that an Indian automotive OEM (authentic gear producer) has ventured into the caravan phase in India. As a part of this settlement, the auto main will introduce modern campervan designs and fashions in India that match worldwide requirements.

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These will probably be developed with help from IIT Madras Advanced Manufacturing Technology Development Center (AMTDC), International Center for Clean Water (ICCW) for water administration and waste disposal options and Saint Gobain Research Center for his or her experience in glazed options.

“Mahindra’s entry into this phase fulfills the necessities of journey lovers for whom the open highway is the vacation spot and those that need to benefit from the outdoor in full freedom.

“Our Bolero Camper Gold – luxury camper trucks will be kitted with all modern conveniences for safe, comfortable and enjoyable travel, that too at an affordable cost,” Mahindra Automotive Vice-President (Marketing) Harish Lalchandani mentioned in a press release.

The Mahindra Bolero Gold Camper luxurious camper vehicles will probably be provided with a variety of services, together with sensible water options, fittings, snug interiors to cater to every kind of travellers, the corporate mentioned.

Each camper truck will provide the sleeping facility for 4, a sitting and eating facility for 4, a restroom fitted with a bio-toilet and a bathe, a whole kitchen with a mini-fridge and microwave, an air-conditioner (elective), and a whole multimedia expertise, together with tv and different conveniences, it added.

“It’s a privilege to be associated with Mahindra & Mahindra to launch campers in India. This could be a major shot in the arm for the Indian caravan market and will change the dynamics of holidaying in India. Caravan tourism is a blessing for the sector, especially given the effects of the pandemic,” mentioned KM Vandhan, director of Campervan Factory.

Caravan tourism has discovered favor from numerous state governments, and so they have introduced many initiatives to help the trade, just like the institution of Caravan parks.

Kerala, Maharashtra, Karnataka, Odisha, Madhya Pradesh, Uttar Pradesh and lots of others have already introduced caravan insurance policies and are selling them extensively. Many different state governments are anticipated to announce their Caravan tourism program shortly.

With inputs from PTI

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