Kerala Tourism lately hosted B2B meets in Muscat and Manama, The official delegation at these roadshows was led by KS Srinivas, Principal Secretary, Kerala Tourism, and VR Krishna Teja Mylavarapu, Director, Kerala Tourism. Amit Narang, Indian Ambassador to Oman, and Piyush Srivastava, Ambassador of India to Bahrain, attended the roadshows in Muscat and Manama, respectively, as chief visitor.
Calling Middle East a strategic marketplace for Kerala tourism by way of vacationer arrivals throughout June-August, Srinivas stated, “Kerala’s monsoon is an ideal time for the tourists from the Middle East and many of them also opt for the state’s Ayurveda and holistic wellness treatments during this time,” he added.
He further said, “Our efforts are actually geared in the direction of hitting these numbers once more with a string of latest merchandise and occasions.” Teja gave a presentation on Kerala’s pitch to the Middle East as a ‘Paradise, Four Hours Away’. New products and events such as Keravan Kerala (Caravan Tourism) and Champions Boat League were also showcased.
“B2B marketing will become a key factor, especially in international markets, as unlike in earlier seasons, Kerala will have to start with zero bookings. It thus becomes imperative for Kerala Tourism to accelerate its visibility in the B2B segments and register significant increase in tourist arrivals from overseas,” Teja identified.The B2B meets witnessed enthusiastic and profitable interactions between Kerala Tourism commerce companions within the personal sector and consumers from Muscat and Manama. The commerce companions from the state comprised Alhind Tours and Travels Pvt Ltd; Gateway Malabar Holidays; Intersight Tours and Travels; Spiceland Holidays; Ramada by Wyndham, Kochi; Kairali Ayurvedic Health Resort (P) Ltd; Vibe Munnar Resorts & Spa; and Kondody Hotels and Resorts.
A ‘Go Kerala’ fortunate draw contest was performed and its two winners are entitled to a seven-7 night-long vacation in Kerala. For Kerala, worldwide vacationer arrivals are key to earnings technology, employment alternatives and foreign exchange earnings. The state obtained INR 10,271 crore in international trade in 2019, underlining the important position of worldwide vacationer arrivals to its economic system.