In 2021, Istanbul was voted one of many world’s greatest cities in reader surveys from quite a lot of main publications; In truth, Istanbul is persistently ranked among the many prime locations in surveys and ‘greatest lists’ revealed in international media. In three new commercials specializing in artwork, delicacies, and procuring within the metropolis, Istanbul is launched to a good wider vary of audiences.
Titled “Taste in Istanbul is the New Cool“”, “Shopping in Istanbul is the New Cool” and “Art in Istanbul is the New Cool”, the commercials highlight the town as a preferred vacation spot that presents all kinds of experiences for each short- and long-term guests. The commercials shall be broadcast on TV and digital channels in 178 international locations.
Art in Istanbul is the New Cool: A wealthy historical past, quite a few arts and tradition occasions
Presenting guests with completely different adventures in virtually each district, Istanbul is a treasure trove of historic buildings – a legacy of the town’s storied previous – and ever-expanding artwork and tradition scene. “Art in Istanbul is the New Cool” is devoted to the town’s distinctive historical past, referencing the Hagia Sophia, thought of ‘the Eighth Wonder of the World’. The movie additionally spotlights the Atatürk Cultural Center, reopened final yr with a renewed construction, together with trendy and up to date artwork museums such because the Istanbul Modern and Santral Istanbul. In addition, the ‘metropolis that by no means sleeps’ options an intensive year-round calendar of arts and tradition occasions such because the Contemporary Istanbul artwork truthful and the Beyoğlu Culture Route Festival.
Taste in Istanbul is the New Cool: Different flavors on each avenue
The meals of Istanbul has all the time been extremely acclaimed. Influenced by the numerous civilisations which have formed this metropolis, Istanbul’s delicacies is a superb purpose to discover the town. “Taste in Istanbul is the New Cool” spotlights the varied gastronomic traditions of this metropolis on the intersection of Europe and Asia. The movie opens with the standard Turkish breakfast and Turkish tea in tulip-shaped cups served in eating places and standard cafes, some with views of the Maiden’s Tower. Moving in the direction of dinner, delectable mezes are introduced in eating places overlooking the Bosphorus. The movie additionally highlights desserts such because the world-famous baklava and güllaç, a standard Turkish dessert ready with corn starch, rose water, milk, and sugar, together with Turkish espresso and Turkish delight. Tasty dishes like köfte (meatballs), kebab, and döner are proven, as are avenue distributors promoting simit – a preferred Turkish bread. The metropolis’s numerous tremendous eating institutions and international delicacies choices are additionally featured, leaving little doubt that Istanbul guarantees a memorable culinary expertise.Shopping in Istanbul is the New Cool: The world middle of procuring is Istanbul
Istanbul stands out with in depth procuring choices starting from historic bazaars to idea shops to classy boutiques. The Grand Bazaar, one of many world’s oldest indoor procuring facilities, gives guests the chance to convey dwelling genuine recollections: handwoven carpets, hand-painted ceramic tiles, conventional tea units, and different attention-grabbing souvenirs. Boutiques specializing in Turkish designers invite fashionistas so as to add one-of-a-kind items to their wardrobes, whereas worldwide and world-renowned manufacturers abound in Taksim and Nişantaşı, two of the town’s liveliest procuring districts. In addition, there are expansive procuring and leisure complexes all through the town.