Industry objections overruled; ITDC most well-liked over ICPB as nodal company to drive MICE tourism, ET TravelWorld News, ET TravelWorld


Industry objections overruled;  ITDC preferred over ICPB as nodal agency to drive MICE tourism

As envisaged beneath the National technique and highway map for MICE tourism draft launched a 12 months in the past, the Ministry of TourismGovernment of India, is believed to have finalized the framework for the National MICE Board to drive MICE tourism in India. As per the brand new MICE Board framework, ITDC would be the new nodal company that will probably be serving to and supporting the Board to drive MICE tourism-related advertising and marketing and promotions for Indian tourism.

In the brand new MICE Board construction, the public-private arrange of the India Convention Promotion Bureau (ICPB) which has been driving the MICE tourism advertising and marketing and promotions for India tourism for greater than three a long time, will probably be relegated to the position of only a member of the Board.

There has been quite a lot of resistance and criticism towards the draft proposal of the National MICE technique paper from the non-public business towards bringing ITDC, a PSU beneath the Ministry itself because the nodal company for MICE tourism and sidelining the ICPB, an already empowered physique with a long time of expertise and advertising and marketing experience.

The National Strategy paper for Adventure Tourism which is being ready by the Ministry of TourismGovernment of India to advertise India as a most well-liked journey tourism vacation spot of the world proposes to arrange a National Board on Adventure Tourism in addition to a National Nodal Agency to assist the federal government to implement the imaginative and prescient and mission of the National Board.

FAITH, the umbrella physique of the journey, tourism and hospitality commerce associations, in its suggestions to the technique paper, had cautioned towards propping up a brand new mannequin when there’s already a longtime mannequin accessible for MICE Tourism.

“There already exists ICPB, a unique bureau, a joint venture with MoT and fully represented by all the tourism industry, As it happens in other countries such as Singapore, Germany, Malaysia, etc., this bureau may be fully empowered and structurally, financially, organizationally and legislatively supported as a nodal single-point body for vision, planning, execution and marketing body for MICE in India, and with having a second tier with city or convention bureaus under it.”

While establishing the MICE Board, MoT appears to have kind of adopted the proposals of the draft with out taking into account the ideas of the business. As per the round asserting the MICE Board, the Secretary – Tourism will head the Board as Chairman. The Joint Secretary within the Ministry of Tourism would be the Member Secretary. Senior officers of 5 stakeholding ministries and senior tourism officers from eight states may even have illustration on the Board.

As per the data from dependable quarters, ICPB Vice Chairman; Presidents of the Indian Exhibition Industry Association (IEIA); Indian Association of Tour Operators (IATO), Hotel Association of India (HAI), and so on. are invited to the MICE Board. Industry confederations like FICCI, CII, and so on. may even have a spot on the Board.

The determination of the Ministry hasn’t gone down effectively with the non-public stakeholders, particularly the ICPB. “We tried our best to convince the Ministry. But at the end of it, it’s their decision and we cannot do much about it. ITDC itself has made it clear they do not have any domain expertise in MICE marketing,” stated a senior office-bearer of the ICPB.

“If the data is right, it’s nothing lower than a retrograde and regressive step. Sidelining the non-public sector and giving the powers to a authorities physique does not bode effectively for the Indian MICE tourism sector. Instead, the federal government ought to have taken steps to restore, retrain and strengthen the ICPB system to make it environment friendly. The determination of the federal government will put a long time of arduous work of the ICPB down the drain,” said a leading MICE operator who held senior leadership positions in ICPB in the past.





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