The Indiatourism Delhi, Ministry of tourism, is planning a ten Point Action Plan to carry North-East tourism into focus. Making the announcement as a key takeaway from a Webinar on ‘Promoting the North-East State & Rajasthan’ below the ‘Ek Bharat Shreshtha Bharat’ initiative, that was held yesterday, Anil Ora, RD (North) stated, “North-East is very unique in its beauty and tourists from India and across the world would love to see the unexplored beauty of these eight states. There is a need for a consolidated effort to take North-East Tourism to the people of India in a very sustainable manner.”
The webinar was attended by SS Dev BarmanRD (North-East), EB Blah, President North East India Tourism Confederation, and 40 different friends from the journey commerce fraternity apart from the Ministry of Tourism,
The proposed plan is prone to embrace headers equivalent to promotion of all North-East distinctive festivals; a distinguished branding/positioning for the North-East on the upcoming SATTE occasion; familiarization journeys for tour operators and mediapersons to the North-East; digital promotion of all North-East distinctive tourism merchandise, North-East Roadshow in Northern India (like vacationer originated cities equivalent to Delhi, Jaipur, Chandigarh, and many others.), amongst others.
While urging the tour operators and different stakeholders to go to the area and unfold the phrase about its magnificence, Ora put particular emphasis on how all of the pairing states ought to help one another in selling holistic tourism.
Assam and Rajasthan are the 2 pairing states below the Ministry of Tourism’s ‘Ek Bharat Shreshtha Bharat’ initiative. Each state has been paired with one other state so that there’s a cross-promotion of tourism merchandise in addition to a free circulate of concepts.
The different members additionally voiced their opinion on how the North-East wants the help of the tourism fraternity throughout the nation with the intention to maintain a holistic progress trajectory. Barman talked concerning the causes that make the North-East a beautiful vacation spot to travellers. Each state has a novel tradition and pure magnificence, and there may be nonetheless much more to be explored, he stated.
Tourism trade veteran Blah stated that whereas the sweetness and uniqueness of the North-East should be pushed, the promotions should not take away the give attention to sustainable tourism and accountable tourism. The webinar ended with a dialogue on a promotional MOU between NEITC and Local Tour Operators of Rajasthan/Himachal that shall be explored within the close to future.