In a ‘warfare of life and dying’ smartphone market, Xiaomi takes purpose at Apple

Apple has had an ideal run in China not too long ago. Market estimates revealed that in This autumn of 2021, Apple was the primary model in China because the iPhone 13 The collection noticed spectacular gross sales within the nation. Apple’s sturdy efficiency has clearly given a variety of meals for thought to the Chinese manufacturers who’re being overwhelmed on their residence turf. One such model is Xiaomi and it is prepared to come back out all weapons blazing towards Apple.
According to a report by South Morning China Post, Xiaomi founder and CEO Lei Jun has mentioned that the corporate will concentrate on high-end telephones within the world smartphone market and problem Apple. The report quotes Jun who mentioned, “We aim to fully benchmark against Apple in terms of product and experience, and become China’s biggest high-end brand in the next three years.”Not simply that however Jun mentioned that the competitors within the premium smartphone market was “a war of life and death.”
A report by Counterpoint revealed that China’s smartphone gross sales in This autumn 2021 declined 2% QoQ and 9% YoY, respectively. β€œThe country’s full-year smartphone sales also continued the downward trend for the fourth consecutive year, declining 2% YoY in 2021,” famous the report.
Apple, in the meantime, has topped the smartphone marketplace for two consecutive quarters in China, courtesy of the iPhone 13 collection. Counterpoint Research Analyst Mengmeng Zhang was quoted within the report and mentioned, “Apple rose to first place in China right after the iPhone 13 was released (week 39) in September. Afterwards, it remained in the leading position for most of the fourth quarter. The new iPhone 13 has led the success due to a relatively lower starting price at its release in China, as well as the new camera and 5G features.” The success of the iPhone 13 series has the likes of Xiaomi a bit worried.
One of Xiaomi’s strategy to take on Apple is to expand its retail presence in China. The report states that Xiaomi recently announced its plans to open about 20,000 new retail stores in the next three years across China’s countryside β€” almost 70% of the country’s smartphone market. Xiaomi currently has about 10,000 retail stores in China and Apple doesn’t have that sort of presence.

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