Ferrari companions with Qualcomm to drive digital transformation


The California-based agency and its companions will work with the sports activities carmaker to design, develop and combine Ferrari’s digital cockpits.

Italian luxurious carmaker Ferrari and main chipmaker Qualcomm introduced a strategic know-how partnership aimed toward accelerating the digital transformation technique of the automaker and its highway vehicles.

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The duo will work to make the most of the Snapdragon Digital Chassis, comprised of open and scalable cloud-connected platforms, to convey the most recent automotive know-how developments to Ferrari’s highway vehicles, an announcement famous.

“Thanks to this agreement… we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport,” Ferrari CEO Benedetto Vigna mentioned.

As a part of the collaboration, the California-based agency and its companions will work with the sports activities carmaker to design, develop and combine Ferrari’s digital cockpits.

Also Read | Ferrari’s tech partnership with AWS

The scope of the partnership extends to the Scuderia Ferrari Formula 1 group and Ferrari eSports group as nicely. The chipmaker will start serving as a premium accomplice of the F1 group initially of the 2022 FIA Formula One World Championship race season. And Snapdragon brand will make its debut on the F1-75, the Ferrari single-seater which will probably be unveiled at Maranello on February 17.

Last month, the Italian firm introduced a brand new organizational construction and management adjustments aimed to complement product excellence and give attention to the achievement of carbon neutrality by 2030. Besides, it intends to drive the digital transformation course of all through the agency, guaranteeing extra data-driven and digitally centered processes.

Ferrari had additionally introduced a multi-year settlement in December with Velasa worldwide participant within the blockchain and NFT sector, to create unique digital content material for the Scuderia’s followers.



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