FC Barcelona brings on Spotify as foremost sponsor


The firms additionally plan to make use of the stadium to advertise the work of musical artistes to the membership’s tv viewers.

The firms additionally plan to make use of the stadium to advertise the work of musical artistes to the membership’s tv viewers.

Football membership FC Barcelona has signed on Spotify as its foremost sponsor in a deal that may carry the music streaming platform’s title on the shirts and stadium of the La Liga membership.

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Under the partnership, Barca’s stadium will likely be renamed “Spotify Camp Nou” within the first occasion of the membership including a sponsor’s title to the title, Sweden-based Spotify stated on Tuesday.

The monetary phrases of the deal weren’t disclosed, however a report from Catalan radio station Rac1 final month pegged the sponsorship settlement’s worth at 280 million euros ($306.49 million).

Spotify didn’t instantly reply to a request for touch upon the deal phrases.

Also Read | Microsoft, LaLiga develop partnership to digitally remodel soccer expertise

From July 1, Spotify’s title will seem on the entrance of each the boys’s and girls’s group shirts and coaching kits of Barcelona within the 2022/23 season and for the subsequent 4 seasons.

The firms additionally plan to make use of the stadium to advertise the work of musical artistes to the membership’s tv viewers.

Barcelona’s participant roster contains a few of European soccer’s largest stars, together with Gerard Pique and Memphis Depay. Six-time Ballon d’Or winner Lionel Messi left the membership final yr in a shock transfer to Paris Saint-Germain.

Barca counts Nike, Japanese retailer Rakuten and Turkish firm Beko as its foremost sponsors, in line with its web site.

Rakuten has sponsored the boys’s group since 2017 whereas toolmaker Stanley Black & Decker grew to become the official shirt sponsor for the ladies’s group in 2018.



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