Designer Anju Modi Takes The Road Less Traveled


In a pivot away from standard trend reveals, designer Anju Modi chooses an revolutionary but lovely option to showcase her couture assortment, The Road much less traveled on the FDCI India Couture Week 2022. She selected a ramp which was strewn with rocks in a single setting and in one other, patrons bought to witness enormous pine timber laced across the ramp with a ubiquitous display screen in all settings.

The present opened with movies of gorgeous Kashmir valley and gigantic mountains on a display screen, the fashions maneuvered their method by way of the rocks in white ensembles, celebrating India’s cultural historical past and paying a tribute to trendy feminism. The second assortment was marked with bodily pine timber and a display screen exhibiting a dense forest within the higher areas of the Indian subcontinent. It celebrated pleasure and happiness in vibrant and vibrant hues, forming a colourful assortment for the vacations. The final assortment emphasised on the significance of a flowing river in our lives, a supply of nourishment and sustenance.

The designer by way of this outing, has tried to include her learnings and experiences acquired on her varied escapades world wide. Travels that made her introspect and take in the great thing about the gorgeous valleys, mighty mountains and inspired her to have a dialog together with her soul. The assortment speaks of how taking the longest routes and crossing glimmering rivers, can result in a wave of change in our very being.

Actor Aditi Rao Hydari walked the ramp for the designer in an vintage turmeric shade vegetable dyed silk lehenga with classic period embroidered patterns. “The whole collection was about the road less traveled because I wanted to express my own design ideas and learnings of the past 30 years. It is an ode to the Kashmir valley, Leh and Ladakh where I developed my craft by working with the craftsmen. I made it a point to travel by road and the romance of a road trip has been captured in my collection,” says designer Anju Modi.

With materials from Kerala, Bhuj, Rajasthan and Benares, she’s lined 25 villages to create this assortment. Long forgotten age- outdated methods have been revived, the place the designer has created an in depth library of analysis and improvement methods for weaving, vegetable dyeing, block printing and conventional embroidery. From Lucknow’s Mukaish to Agra’s zardozi, many of the conventional embroidery methods have been integrated within the assortment. “I have tried to blend silks with cotton so that it is subtle and not too shiny. Even the embroidery is done in such a way that the ensembles are not heavy to carry around, they are lightweight and wearable,” provides Modi.

Hydari says, “I love Anju Modi’s collection. She draws inspiration from weavers from all over India, not just from one particular place. Her collection comprises of these different elements from all over the country which really stands out for me. I always believe in the fact that you should wear an outfit, the outfit shouldn’t wear you, so my outfit for today looks heavy, but it is actually very comfortable and light and I feel very happy in it.”

Commenting on what she preferred concerning the couturier’s assortment, “I like the truth that her designs are timeless, very youthful, female, fairly and really blissful. From the colour to the textile, she makes use of to the way it feels and appears, all of it makes one blissful,” she added.

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