Craving marriage ceremony meals and no marriage ceremony to attend? Chennai’s foodies have discovered a means

Chennai’s foodies are rejoicing, as a result of they’ll now have marriage ceremony meals with out an invite

Chennai’s foodies are rejoicing, as a result of they’ll now have marriage ceremony meals with out an invite

On an overcast Sunday morning, Vasisht S, a chartered accountant from Chennai’s West Mambalam, made an announcement at dwelling: ‘We’ll eat lunch outdoors.’ A couple of hours later, the Vasisht family — consisting of 11 folks — headed to a marriage feast and ate to their hearts’ content material.

Only, there was no bride or groom.

The menu nonetheless, included dishes like Srirangam puliyodharai, kadamba sambar and beans paruppu usili, and featured virtually every part you get at a conventional Tamil vegetarian marriage ceremony meal. Including the welcoming atmosphere.

Which is why this household selected to go to T Nagar’s Sri Balaji Kalyana Mandapam for lunch that day, as a substitute of a daily restaurant. “I loved the sambar saadam (sambar rice),” says Vasisht, “Going to a lodge is dear and the meals may be dicey. The environment right here could be very homely.”

Welcoming them and many other patrons with a big ‘namaskaram’ are M Krishna and MKL Suseela of Suvee Brahmin Caterers, who have discovered a clever niche with wedding food festivals: set up at halls, they include everything except the ceremony. The duo started with Shree Hall in December last year, an event that, Krishna says, “had T Nagar come to a standstill.”

“More than a thousand folks landed from 11 to 1am that Sunday, and we have been simply overwhelmed with such a response. The serpentine queue trailed again until the T Nagar bus terminus,” he provides. Subsequently, they’ve had such occasions in Nanganallur and T Nagar; and are at the moment prepping for an infinite leaf service this weekend at Thirumal Thirumagal Vasantha Mahal in Padi. It guarantees 29 dishes at ₹299, with the menu together with objects corresponding to agrahara akkara vadisal and madapalli thayir sadam, meals often provided in temples.

The spread at a wedding food festival in Chennai

The unfold at a marriage meals competition in Chennai | Photo Credit: Johan Sathyadas

Such a deal is a win-win for each the purchasers and the caterers, While the previous will get a full-fledged kalyana saapaadu expertise, the latter makes greatest use of accessible assets corresponding to cooks and helpers on sluggish work days.

This pattern is selecting up this July and August, which marks the Tamil month of Aadi, thought of an inauspicious time to conduct weddings. Krishna, impressed by the response to his festivals, is now establishing his Suvee Brahmin Mess at Ramakrishnapuram, West Mambalam. He says the festivals are an awesome likelihood to community and get potential clients. “A leading corporate booked us for their function as one of their employees ate at an earlier function and loved our food,” he says, “Instead of simply selling our catering, such an occasion provides a ‘contact and really feel’ environment to our patrons “

Such events are not restricted to the outdoors alone; you can get a similar wedding food experience at home as well, now that biryani-specialty restaurants are also embracing the festive wedding trend,

Tastes like dwelling

When you consider ‘marriage ceremony biryani’, you invariably affiliate it with the flavoursome biryani served in a typical bai veetu kalyanam. But it’s not on a regular basis do you get invited to a Muslim marriage ceremony. When Faheem S launched his startup Bai Veetu Kalyanam (BVK) again in January 2020, the thought was to place collectively a marriage menu capitalizing on its reputation amongst biryani loyalists.

BVK's mutton biryani is a hit

BVK’s mutton biryani is a success | Photo Credit: Special Arrangement

A marriage biryani invariably means mutton, and loads relies upon solely on the way in which it’s cooked. The rice — whether or not it’s seeraga samba or basmati — performs as vital a task because the meat and masala. According to Faheem, what separates the biryani you get in a Muslim family from the remaining, is the lavish use of freshly floor spices for the masala.

“What we do is, we cook basmati rice along with the meat and masala. In doing so, mutton’s flavor is soaked up by the rice. The cooking process takes two to three hours,” he says, adding that BVK has now adapted for bulk production.

A shared love of biryani inspired friends-turned-partners Hari Krishnan, Kiran Kumar and Ajmal Khan to enter into a joint venture with Kalyana Virundhu Biryani (KVB) in December 2021. “I used to go to Ajmal’s house for weddings and occasions. Even though you get biryani everywhere, bai veetu biryani is a real deal. They prepare it on that particular day so that it is fresh and hot, and is served on a banana leaf. We wanted to use the same concept,” says Hari Krishnan, including that KVB’s kitchen is in Pattalam.

KVB's package

KVB’s package deal | Photo Credit: Special Arrangement

Though BVK and KVB are rivals within the cut-throat enterprise, they’re united by the widespread objective: to serve a marriage feast within the consolation of your property.

Operating with a cloud kitchen, BVK makes use of recent meat which in itself poses a problem, says Faheem. “Our pricing [₹449 for two people] is on the higher side because we want people to feel at home. At the same time, we are not here to sell biryani but our brand,” he says. Faheem of Bai Veetu Kalyanam says they get requests to prepare dinner for weddings. “Not just Muslim weddings, biryani is popular in Christian weddings too. We have a panel of 10-15 cooks. But it won’t fall under the BVK name,” he says. He provides that in such instances, folks can go for their complete field package deal, which comes as a present field. “Even recently, we got an order of 5,000 boxes for Chief Minister [MK Stalin] sir’s birthday celebrations from his party members.”

Hari Krishnan says that once you refuse to compromise on the mutton, earnings are more durable. “It was a struggle in the first three months. Selling 15 kilos of biryani [₹370 for 1,000ml mutton and ₹270 for chicken] was a big deal then. But we have seen growth. Now we sell somewhere between 40-70 kilos during weekdays and 150 kilos during weekends,” he says, including that KVB picked up tempo and constructed a buyer base purely on word-of-mouth.

“Some people ask for a banana leaf along with their order and we make that arrangement too,” says Hari, including that KVB has cooked for over 10 weddings, along with company capabilities and birthday events.

Aggressive supply throughout the lockdown made it attainable for BVK make an influence in Chennai, an already crowded and aggressive marketplace for biryani. There is, nonetheless, a continuing stream pf new gamers: Bhai Kalyana Biryani, Kalyana Bhai Biryani, Bai Veetu Kalyanam Biryani and extra. “People ask us for franchise but we want to make our brand pan-India. We get requests from Dubai, Australia and the US. But we don’t want to fly without wings,” concludes Faheem.

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