Contiki’s refreshed identification is prepared for a brand new form of inexperienced, ET TravelWorld News, ET TravelWorld


Contiki's refreshed identity is ready for a new kind of green
The world pandemic hasn’t simply restricted younger individuals’s capability to journey. It’s additionally closed them off to the form of social connections which can be important for private progress. To replicate a brighter future for journey – in addition to this bottled-up need for genuine human connections – Contiki, the world leaders in youth social journey, has launched a daring evolution of its model identification.

As properly as an eye catching new feel and look, signifying an optimization for the trade that meets the brand new wants of Gen-Z and millennial travellers, Contiki has additionally realised its ambition of turning into completely carbon impartial. This refreshed positioning is laser-focussed on the enjoyable, social experiences and sustainability that the model has been related to for 60 years.

“During these strange times, we took some time to really understand what our travelers will want when the so-called ‘new-normal’ arrives” said Simon Llanos, Contiki’s CMO. “We thought about our position and how we communicate Social Travel, something the world has dearly missed. We focussed on the things that are uniquely us: sharing incredible experiences, with brilliant people and a sense of fun, humor and community. We really feel we’ve bottled this feeling with our lively new brand evolution. We can confidently say: ‘we look how we feel’.”

Noesis, in its report, states that apart from being the largest workforce in the years to come, millennials are also going to be a part of the major market segment for the hospitality industry. While many hotels have adapted, some are still to adapt to this market. The report lays down how the hospitality industry will have to tap and adapt to change and have an upper hand in the market.

Contiki’s energetic new look and feel is an expression of its values. The vivid color shade, led by Contiki Green, leans into the energy, power and wonder of the feelings the brand creates on trips. “The evolution firmly places community at the heart of everything we do at Contiki it is excitement of sharing your first travel moments from across the world,” Llanos stated.

Contiki Green represents not solely the brand new model positioning but additionally the manufacturers tackle sustainability, ‘a brand new form of inexperienced’. “Contiki trips are intelligently designed to be 100 per cent carbon neutral but sacrifice none of the fun or wonderful experiences to achieve this,” says Tasha Hayes, Contiki’s Sustainability Officer. “We know that sustainability is incredibly important to our travelers but so is a complete travel experience and having a great time; we’ve looked at everything from our processes to communication to bring in line with the ‘new kind of green’” Hayes ended.

Contiki's refreshed identity is ready for a new kind of green
“One thing the pandemic brought into significant focus,” continued Llanos, “was the importance of our global community. Even when we were locked down in our homes, we were still 2 connecting, still dreaming about travel and co-creating some inspirational content with our travelers and partners. Even when we couldn’t travel, those special social bonds that are made on a Contiki trip endured – and that is truly unique to us. So for 2022 and beyond, we live by our brand philosophy of ‘Travel.Together.’ which means to travel with one another, the cultures we enjoy and the environment, too.”

The evolution for Contiki comes at a time where the brand has set ambitious goals for 2022, continuing its global expansion in the 18-35s market. “In the last 2 months we’ve really started to see encouraging signs of a meaningful recovery,” stated Adam Armstrong, Contiki CEO. “Our travelers are resilient, confident and eager to resume their travels. We’ve developed this exciting new positioning with their help – and we look forward to welcoming them back to Social Travel with Contiki this year.





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