Starting July 17, Chhattisgarh Tourism Board is organizing Chhattisgarhi meals pageant to advertise Monsoon Tourism within the state. Slated to be held at numerous places, this pageant is predicted to be a curious combination of music, dance, meals, enjoyable and journey actions.
“Our emphasis is on the development of community-based tourism. We are trying to bring localites and our ethnic communities into mainstream tourism; and to achieve this, we are promoting local food and local cuisine along with some interesting tourism-related themes,” mentioned Anil Kumar Sahu, Managing Director, Chhattisgarh Tourism Board, in an unique interplay with ETTravelWorld.
The particulars of the placement the place the pageant is scheduled to be held are Hotel Grand Imperia, Raipur (July 17), Eco Hill resort Kabir, Chabutra and Shaila Tourist Resort Mainpat, Surguja (July23-24), Baiga Ethnic Resort, Sarodha Dadar, Kabirdham (July 30-31) and Dandami Luxury Resort, Chitrakote, Bastar (August 6-7). The pageant concludes on August 7.
Chhattisgarh Tourism Board has been actively pushing tourism within the state prior to now few years. Stressing upon the truth that home tourism is prospering and individuals are touring extensively utilizing all modes of transport, Sahu mentioned that the board has been aggressively advertising the state.
“We are extensively promoting Chhattisgarh tourism through all the mediums, viz, digital, print and electronic. Our strategy has been to use different carriers as the most viable option for promoting Chhattisgarh tourism. These include branding on Railway Stations, Metro Stations and Airports, seat backs of different airlines, metro cards and boarding passes,” he said.
Apart from targetted promotions, the state is developing various locations from a tourism perspective. The Ram Van Gaman Tourist Circuit is one that looks at developing the path followed by Lord Rama during his exile. Chandakhuri and Sheorinarayan sites along this route have already started attracting a large number of tourists.
“We are focusing on domestic and local tourism and its development to revive the industry. For this, we are in the process of creating interstate itineraries and packages. We have already created a tribal tourism circuit in the state under the Swadesh Darshan Yojana of the Ministry of Tourism, Government of India. Now our emphasis is on the promotion of rural and wellness tourism. This will not only create sources of employment for the local people but will also encourage community participation,” shared Sahu.
“We would quickly be getting into into an MOU with IRCTC and bordering states of Chhattisgarh for combined packages and mutual promotion of tourism. Collaboration with YHAI is also in the pipeline for the mutual promotion of tourism,” he added.