Amazon on Monday confronted the ire of a piece of Indian social media customers over merchandising some merchandise, together with attire and meals gadgets, that function pictures of the Indian flag, with some saying that utilizing the tricolour in such a approach was an insult and a violation of the nation’s flag code.
Netizens shared footage of things like attire, cups, keychains and goodies that function pictures or imprint of the tricolor on Amazon.in web site, and sought a ban on this stuff. Hashtags like #AmazonInsultsNationalFlag had been trending on Twitter.
Indian National flag symbolises National pleasure..
Represents India’s lengthy battle for freedom ..#Amazon_Insults_National_Flag
by promoting T-shirts, sneakers, bathroom seat covers, masks, and many others.
, Siyaram Saha (@srsahacls) January 24, 2022
— Kiran Saxena (@saxena1958) January 24, 2022
Amazon didn’t reply to emailed queries looking for feedback.
Some social media customers famous that utilizing the tricolor on merchandise is towards the Flag Code Of India, 2002.
A bit of the social media customers stated such utilization is an insult to the nationwide flag whereas others identified that it was an affordable technique of accelerating gross sales and that this is not going to enhance the patriotism of Indian residents.
“The flag shall not be used as a portion of costume or uniform of any description. It shall not be embroidered or printed upon cushions, handkerchiefs, napkins or boxes,” as per the Code.
This isn’t the primary time that Amazon is going through such a backlash. In 2017, Amazon was pressured to take away doormats depicting Indian flags that had been listed on its Canadian web site after a powerful protest by India.
(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)