Adidas Trumps Rival Puma to Supply Italian Football Team Kit from 2023


The new four-year deal is price round 35 million euros ($38.5 million) yearly, two sources aware of the matter stated.

Adidas has struck a sponsorship cope with the Italian nationwide soccer group to package out the European champions from subsequent yr, changing native rival Puma, the German sportswear group stated on Wednesday.

  • Reuters
  • Last Updated:March 10, 2022, 10:06 IST
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Adidas has struck a sponsorship cope with the Italian nationwide soccer group to package out the European champions from subsequent yr, changing native rival Puma, the German sportswear group stated on Wednesday.

The new four-year deal is price round 35 million euros ($38.5 million) yearly, two sources aware of the matter stated.

The settlement with the Italian Football Federation (FIGC) covers males’s, ladies’s and even esports groups. Adidas already has package provide offers in place with nationwide groups in nations together with Germany, Spain and Argentina.

Italy’s FIGC and Adidas declined to touch upon the small print of the contract.

Puma, whose relationship with the Italians stretches again nearly twenty years, will present their package for the World Cup in Qatar in November, assuming the group qualifies for the competitors.

Puma stated it didn’t need to overpay to maintain the contract which one of many sources stated was price round 20 million euros per yr for the Italians.

“The financials made it a poor business case and we therefore decided not to exercise our matching right,” Puma stated in an announcement.

($1 = 0.9083 euros)

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