9 In 10 Indians Use Twitter While Streaming Content: Twitter Report


Nine in 10 Indians use Twitter whereas watching TV or streaming content material as they flip to the platform for trailers, highlights and newest information about TV reveals, the micro-blogging platform revealed on Thursday.

About 79 p.c individuals in India use Twitter extra once they’re watching sports activities content material elsewhere, and what they search on Twitter is unique content material, recreation highlights, fascinating stats, and stay protection. Almost 9 in 10 individuals on Twitter within the nation have watched a live-stream video on the platform.

“The possibilities for our favorite moving medium are endless and we are seeing more and more brands tap into the power of click ‘play’ to engage with the most leaned-in audience, connect to what’s happening, and be a part of today’s visually- driven digital world,” mentioned Preetha Athrey, Director, Global Business Marketing, Twitter APAC.

A majority of individuals (51 per cent) on Twitter in India actively seek for movies on the service. Nearly 70 per cent of Indians agree that Twitter is a good place to see movies that align with their pursuits. A majority (65 per cent) of individuals agree that there’s a wider number of video content material on Twitter.

The high interest-based classes that appeal to probably the most viewers are information and present affairs, celebrities, enterprise/finance, instructional and sports activities. “Today, audiences are on the lookout for more and their hunger for content goes beyond the television screen and converges on Twitter — where they come for a second-screen experience,” mentioned the report.

The Twitter report mentioned that 64 p.c of its viewers in India enjoys watching video advertisements to see what manufacturers have to supply.

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